Webinar: Set Your Data Free! The Ultimate Guide to Attribution

Start:01st Dec 2016 01:00pm ET
End:01st Dec 2016 02:00pm

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While exporting and crunching data in Excel spreadsheets should be a thing of the past, the reality is that many marketers, even those with multi-million dollar budgets, are still struggling to automate the collection, analysis and storage of their data without needing to hit the dreaded export button in one of their many systems. With the market becoming increasingly saturated with new and tools and technologies, for many, the attribution nightmare seems like it will get worse before it gets better.

Join us on December 1 at 1pm ET, as we delve into the depths of attribution and data analytics with a particular focus on paid media, providing actionable tools, tactics and techniques to set your data free!

Topics include:

  • Multi-channel attribution modeling
  • Lessons from one of the creators of Adwords
  • Combining data sources to understand company-level impact
  • Measuring the customer lifetime value (CLV) and why it is so important
  • Tools and techniques to extract the full value of your data

Speakers include:

  • Frederick Vallaeys, CEO, Optmyzr & former Adwords Evangelist at Google
  • Perry Wang, Analytics Lead, Segment
  • Linus Gregoriadis, Global Director of Research and Intelligence, ClickZ Intelligence

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Brought to you in collaboration with Segment