Webinar: The What, Why and How of Digital Transformation

Start:14th Jul 2016 01:00pm ET

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Interest in the term digital transformation has exploded in the past couple of years as organizations look to make themselves fit to adapt with the rapid changes in technology. But what does the term actually mean and why should you care?

In this webinar, ClickZ Intelligence’s principal analyst Andrew Warren-Payne will discuss what the term means and why businesses must adapt if they are to survive. In addition, he will provide some actionable steps that businesses can take in order to drive forward an agenda for change and be interviewing a guest speaker to find out further tips for success.

You will learn:

  • Key statistics and figures which frame the need for business change – including data from our recent ‘The Pulse of Digital Transformation’ report..
  • Models and methodologies to help you plot the journey for digital transformation.
  • Case studies of digital transformation success.

Following this, Andrew and our guest speaker will be available to answer any questions from the audience.

Presenters:
Heidi Bullock, Vice President of Demand Generation, Marketo
Bryan Landaburuk, Head of Marketing, Hero k12

Moderator:
Andrew Warren-Payne, Principal Analyst, ClickZ Intelligence

In partnership with Marketo

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