Webinar: Overcoming the Challenges of Mobile Attribution

Start:07th Jun 2016 01:00pm ET

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With consumers increasingly using mobile devices to make purchase decisions in the real world, it makes sense for marketers to want to quantify the contribution that their mobile channels are making, but how? What is it specifically about mobile that makes attribution more difficult and what is being done to make it easier? Offline purchases are influenced by digital and mobile behavior, however with the consumer toggling between many different devices it’s difficult to track their path and give credit where credit is due.

Join the experts during this webinar to learn:

  • Trends and factors that are affecting the mobile attribution landscape
  • How to use cross-device model to get the most accurate information about purchase patterns
  • What tools are being used to gain competitive advantage?
  • How to leverage data and technology to channel online and offline conversions

Presenters:
Steve DeAngelis, Vice President of North America, M&C Saatchi Mobile
Lauren Ishimaru, Sr. Product Marketing Manager, Invoca
Adrian Lazo, VP of Marketing Technology, Clearlink

Moderator:
Andrew Warren-Payne, Principal Analyst, ClickZ Intelligence

Sponsored by Invoca

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