Webinar: Managing Online Brand Reputation

Start:09th Dec 2015 05:00pm HKT

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What do you do when a customer lets fly at you on a high profile review site or when an anonymous association launches a surprise attack on your Twitter and Instagram page? When a competitor trashes your products anonymously on a consumer review platform, or when misinformation and disinformation run rife across the web during a major crisis?

Online media has really taken off in the past decade, yet organizations of all shapes and sizes continue to tip toe nervously before irritated customers, aggrieved employees, eagle-eyed activists, skeptical bloggers, and opportunistic trolls. Big names are easily sullied and hard won reputations dismantled in today’s volatile, judgmental, and unforgiving court of public opinion.

Attend this webinar and learn about how to tackle the issues on protecting and defending your brand’s name and image on the internet.

  • The top strategic, societal, behavioral, operational and other kinds of threats to your reputation posed by online activities
  • How leading multi-national corporations handle serious online attacks on their businesses and reputations
  • How you can prepare for, respond to, and recover from serious incidents and crises using social media
  • The tactics and implementations needed to ensure reputations are kept in online campaigns

Charlie Pownall, Managing Director, CPC & Associates
Thomas Crampton, Global Managing Director, Social@Ogilvy

Managing Online Brand Reputation

Sponsored by Ogilvy & Mather.