Webinar: Cross-Channel Personalization: Building Personalized Engagement to Transform the Customer Journey

Start:23rd Feb 2016 05:00pm HKT

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Traditional, one-way communication from brand to customer defining the customer journey has been replaced with a conversation and relationship between brand and customer built on experience, service, value, and loyalty. To nurture the relationship and capitalize on positive UX, marketers must consolidate the touchpoints of the journey to create accurate, multifaceted customer identities or they run the risk of losing the immediate sale and longer term influencer advocacy. Once you understand who your customers are, you can meet them where they are, and provide personal and meaningful interactions that keep the journey moving.

In this webinar, marketing experts discussed:

  • 5 questions to ask yourself about your brand’s current customer data
  • How to identify gaps between channels and devices
  • Best practices to optimize continuity across touchpoints when customer personalization is the expectation
  • How to build personalized engagement based on complex customer identities

Presenter(s):
Jamie Beckland, Vice President, Product, Janrain
Fisher Fisher, Technical Product Manager, Cox Media
Naheed Quaisar, Co-Founder and CEO, HPFY Stores

Moderator:
Mike O’Brien, US Editor, ClickZ

Sponsored by Janrain.