Shopping online leads to impulse buys, new research shows

New research commissioned by Barclaycard has revealed that two thirds of people are distracted by impulse buys when shopping online.

According to The Drum, 66% of those surveyed admitted to buying something they wouldn’t normally over the past year. Items recorded range from the odd to the downright ridiculous; think keyboard ties and mermaid leggings.

With the multitude of adverts which pop up on our screens tailored to what we click on, it’s no wonder people end up making regrettable decisions.

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