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The Year Ahead: Top Resolutions for Digital Advertisers
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
Cyber Monday breaks record for biggest online sales day in history
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
How important is Black Friday?
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?
Alibaba racks up $17.8 billion in Singles’ Day sales
Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November 11 in China.
Do ad blockers hold the clue to the future of advertising?
Has 2016 been the year of the ad blocker? The numbers of worldwide users has soared driven by mobile uptake. Ad blocking ... read more
Worldwide mobile internet use surpasses desktop for the first time ever
It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, ... read more
It’s time to deal with the next fraud frontier: attribution
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
Nine stats about Twitter video ads and why we cannot ignore them
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
Just 36% of people entering the tech industry are women
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic growing even faster than expected
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.