YouTube adds new ad targeting features
Google is giving advertisers new ways to target users on YouTube.
Media Buying
More brands sign up for Snapchat, but many aren’t active
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry.
Yik Yak’s decline shows why Facebook is capturing social ad dollars
Yik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform.
Digital to receive lion’s share of new ad dollars in 2017
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
LinkedIn Sponsored InMail goes self-serve
In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn users.
Political ads are hurting brand ad effectiveness
Election 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their ... read more
It’s time to deal with the next fraud frontier: attribution
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
Spotify trades users commercials for branded moment video ads
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more
Google acquires FameBit to cash in on YouTube branded content
Yesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands connect with ... read more