Personalisation: the key to profitable discount codes
In this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimately optimising conversion in the user journey.
Analyzing Customer Data
Data-driven attribution: the cure for discount code abuse?
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
How can digital literacy help you understand your customers?
Many businesses invest a great deal of time and effort into knowing their customers - but too few focus on understanding them.
Persona creation: why many marketers are taking the wrong approach
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
10 marketing metrics to master for first-time startup owners
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more
The three Vs of contact data: verify and validate for value
A new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing ... read more
Tencent’s Emily Ma on the challenges for marketers in China
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
What does the modern marketer look like in a multichannel world?
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?
How to create your own segments in Google Analytics
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is ... read more
Programmatic advertising: what’s the difference between good and bad data?
Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands.