Retail trends 2015: 15 essential statistics
In 2015, retail made several steps forward into ecommerce, and pure-play retailers invested in space on the high street. Last year also saw increased focus on services such as click and collect.
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YouTube’s top 10 most popular ads of 2015
YouTube's top 10 ads of 2015 are out, and - as predicted - many of the winners are Christmas themed. John Lewis not only takes the top spot, but features twice in the list.
5 great examples of UX in ecommerce and what you can learn from them
User experience (UX) for online retailers means giving potential customers the best possible journey - all the way to the checkout. These are the ecommerce sites doing it best.
Christmas 2015 UK retailer trading figures: a round-up
How did UK retailers do over the festive period? We've sorted the winners from the losers.
Five brands that have nailed tone of voice
Having a unique and engaging tone of voice is an important part of creating a successful brand. Consistency is key, and once you've decided what your tone of voice should be, your brand must ensure it is adhered to across all communications. Here are brands that are nailing it.