Asda: The #PocketTap is back

Asda has brought back its signature pocket tap to celebrate its 50th anniversary, also picking up parent company Walmart’s strapline; “Save Money. Live Better”.

The 60-second spot, created by VCCP, is intended to be a “feel good” ad to celebrate Asda as a retailer for all the family.

Barry Williams, the chief customer officer at Asda, said: “Since we opened the doors of our first Asda 50 years ago, we have always been famous for offering great value to our customers – and doing it with a bit of personality.

“The industry has changed massively over the past two years and we wanted to get back to showcasing the fun and customer focus, which makes Asda special, in our advertising and stores.

“Being part of Walmart allows us to do more to save people money and adopting their mission to Save Money. Live Better feels like the natural step on for our brand and I believe it will really resonate with our customers.”



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