96% of businesses to increase digital marketing spend by 2014

Savvy companies looking to stay on top of the digital revolution are reportedly looking to invest greater amounts in their digital marketing platforms in the forthcoming years, as the benefits of doing so are quickly being realised.

As reported by Fresh Business Thinking recently, a survey of registered attendees to the inaugural Digital Marketing Show revealed that a huge 96% intend to spend more on digital marketing next year than they did during 2013.

Businesses who fail to embrace brand-enhancing technology like social media will need to either adapt and get on board the digital revolution, or risk losing out to the more quick thinking and flexible corporations seeking to expand their digital marketing solutions.

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