95% of UK marketers to increase digital marketing spending in 2013

The survey has revealed firms are becoming increasingly innovative in a bid to improve their branding

The survey has revealed firms are becoming increasingly innovative in a bid to improve their branding

A new study by global media and advertising company, Martini Media, in conjunction with iMedia UK, has revealed that 95% of marketers are to prioritise digital marketing during the oncoming year.

The study, aptly entitled ‘Keeping Calm and Investing in Digital‘, took place between March and April 2013, and surveyed 226 marketing professionals in a bid to discover their current and future marketing plans.

Recent research by Forrester has hinted that UK marketers will be at the forefront of innovative brand marketing, and are the most concerned citizens in Europe about brand awareness.

Skip Brand, CEO of Martini Media, commented: ‘Our UK study revealed results that are right in line with what we’re seeing at Martini — luxury brands need a big, beautiful canvas to showcase their products and they’re turning to digital as the medium for delivering these highly engaging ads.

“As digital investments increase, it’s clear that standard display just isn’t cutting it. We can expect to see standard display spending continue to decrease as brands turn to rich media, social, video and mobile to effectively connect with their audience.”

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